Serums

A face serum is a lightweight liquid skincare product which can help to visibly improve the look of your skin. Learn more about what is a face serum with our what is a face serum guide.

Face serums should be applied after cleansing and toning the skin, but before moisturizing and using sunscreen. A face serum may be used in the morning and night (depending on the ingredients).

Face serums have a lighter texture than face creams and typically absorb quicker into the skin. Whilst a face cream is often used to hydrate the skin – a face serum can be used to help target specific skin concerns anti-aging, wrinkles, dullness, and dark spots. Explore the difference between face serums and face creams in-depth.

There are many different face serums designed for different skin concerns. Some of the most popular face serums include hydrating serums, anti-aging serums, brightening serums, dark spot correctors.

The best face serum for you will depend largely on your skin type and your skin concerns. You may choose to look for a serum that targets your problem areas or a serum for your skin type like a serum for dry skin or a serum for oily skin.