Mascaras

Mascara is a staple in most cosmetic bags, used to darken, lengthen, and thicken the eyelashes, making the eyes appear more prominent and expressive. Mascaras can help to define the eyes, add volume, and sometimes even curl the lashes depending on the type of mascara and applicator used. Though black and brown are most common, Lancôme has a range of mascaras available in subtle color undertones which can help to enhance your unique eye color. Lancôme also offers deep black mascara powered by onyx-black pigments for even more smoldering lash intensity.

Begin with clean, dry lashes for the best mascara application. If you desire a more pronounced curl, use an eyelash curler before applying mascara. And for added length and volume, prep with a mascara primer. Take your mascara and start at the base of your eyelashes and wiggle the wand slightly back and forth in a zig-zag motion, moving upward to the tips of your lashes. For a thick and full lash look, you can apply a second or even third coat, allowing each layer to dry slightly between applications.

Yes! You don’t need to limit your lashes to just one layer of mascara or just one mascara formula. Applying different mascara formulas and layering them can help create a unique mascara combination for your lashes.

Mascaras should last you about three to six months after they've been opened. This is one of the shortest expiry periods of all cosmetics. Every time the mascara wand is used and then reinserted into the tube, it can introduce air that may degrade the product, and bacteria that we don’t want near our eyes. Signs that your mascara should be replaced include a dry or clumpy texture, an unusual smell, or if it doesn't apply as smoothly as when it was new.

When choosing a good mascara for sensitive eyes, look for products that are specifically formulated to be gentle and minimize irritation. Consider mascara formulas that are:

Hypoallergenic: These mascaras are formulated to reduce the risk of allergic reactions.
Ophthalmologist Tested: This indicates that an eye doctor has evaluated the mascara.
Fragrance Free: Fragrances can irritate sensitive eyes, so it’s best to choose a product without added perfumes.
Paraben Free: Parabens are preservatives that can cause irritation and other reactions in sensitive individuals.
Water Based: Water based mascara (versus waterproof mascara) typically offers a gentle formula that’s less prone to clumping and flaking, minimizes lash damage, and is easy to remove, making it perfect for everyday use and a natural look. Our Définicils High-Definition Mascara is loved for its gentle, water-based formula and natural lash look.

Waterproof mascaras can be worn whenever you like – but it’s especially great to wear waterproof mascara if you’re in areas of high heat or humidity, rainy or snowing weather, or during an event where you need your makeup to last. Waterproof mascara formulas are loved for their ability to hold a curl, maintaining your lifted lash look for longer, perfect for occasions like a wedding or a night out.

Black mascara creates a more dramatic eye look with defined lashes while brown mascara gives a softer, more natural look. Brown color mascara is a great option for a more understated look, like a no-makeup makeup look. Bolder makeup and stand-out lashes call for black mascara because it’s going to give you the greatest contrast and the most eye-catching effect.

Black mascara accentuates the eyes and lashes which mature lashes, that may be thin or sparse, can greatly benefit from. If the intensity of a black mascara is not your thing, opt for a deep brown color mascara that can give you the definition you like, but offers a more understated look.

Removing your mascara is an important part of your beauty routine to maintain lash resilience. Our Bi-Facil Double Action Eye Makeup Remover is designed to remove all types of eye makeup and mascara – including waterproof mascara. Consider using a lash serum or eye serum to help keep your lashes looking healthy and strong.