The longevity of lip gloss on the lips can vary depending on a few things: the formula, the amount applied, and your activities while wearing it, such as eating, drinking, or talking. Typically, lip gloss can last anywhere from 1 to 4 hours. Keep in mind, lip gloss is not known for its staying power compared to other lip products like lip stains or long-wear lipsticks. Carrying lip gloss for reapplication throughout the day is common for maintaining a high–gloss effect – and maybe part of the fun!
PRO TIP: Applying lip gloss over a lip liner or matte lipstick can help extend its wear time. The underlying product can provide a base for the gloss to adhere to, reducing the need for frequent touch-ups.