Foundation

There are several types of foundation formulas including liquid foundation, serum foundation, powder foundation, and foundation sticks – there are also skin tints and tinted moisturizers which function like a foundation but offer light coverage and sometimes, SPF sun protection.

Which formula of foundation you choose to use comes down to personal preference and coverage. If you have normal or dry skin type, you might like to use a liquid foundation, like a serum foundation or skin tint – whereas an oily or combination skin type may like to use a long wear foundation which is often a liquid matte foundation or powder foundation.

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Foundations typically come in three finishes: matte, dewy, and natural/satin (for a skin-like finish).

The finish of your foundation will depend on your personal preference. Use a matte foundation for a long-wear and shine-free finish. For a natural glowy makeup look, try a dewy serum foundation, skin tint, or tinted moisturizer for a luminous glow and skin-like finish.

If you’re looking for additional coverage or to brighten up the complexion, using a combination of foundation and concealer can help. After applying foundation, apply Teint Idole Ultra Wear All Over Concealer for buildable full coverage to conceal imperfections and all-over use. Or try Teint Idole Ultra Wear Care & Glow Serum Concealer for medium buildable coverage to brighten dark circles and spot correct.

Your foundation should always match your skin tone to create the most natural-looking foundation. To find the right shade of foundation make sure to test the product on your face and blend into your skin. If the foundation disappears into your skin, then it’s the right shade for your skin tone and undertone. It’s important your foundation matches your face and your neck (not the back of your hands!). To find the right shade of foundation, try using our foundation shade finder tool which allows you to upload a selfie from anywhere to find your perfect match.

Foundation can be applied in several different ways including with your fingers, a sponge, or a foundation brush. For a light foundation application and natural look, apply foundation with your fingertips. For medium to full coverage, use a foundation brush. For the fullest coverage, use a damp or dry makeup sponge and bounce it over the skin. Apply foundation starting at the center of your face and blend outwards.