Main content


Finding the Right Shade of Foundation for You

Discover how to pick the right shade of foundation with our top tips for a great foundation shade match and learn how to use our foundation match finder tool.

how to find the right shade of foundation

Finding your perfect foundation shade match isn’t always an easy task – especially if you’re buying online. The basis of your entire makeup look – the wrong shade of foundation can completely ruin your look and leave your skin looking dull and dreary or give you that dreaded foundation line around your chin. Whether you’re buying a foundation online or want to head in store to purchase without using a tester – you can avoid choosing the wrong shade of foundation by using our new foundation matcher tool E-Shade Finder.

Our Foundation Shade Finder: E-Shade Finder

E-Shade Finder is our online foundation match finder tool which allows you to find your foundation shade virtually so you can easily find your foundation shade match without having to leave your home or go to a store. Our accurate shade finder tool – E-Shade Finder analyzes your skin tone and undertone using a database of over 22,000 different skin tones so you can find your perfect foundation shade. Using artificial intelligence and our 360° selfie video our tool helps to give you an accurate foundation shade match recommendation.

How to Find Your Foundation Color Match with E-Shade Finder

Step 1: First and foremost, it’s important to position yourself in an evenly lit area when looking to find your foundation color match. Avoid areas where there is a lot of artificial light, low light, or an over exposed area. If possible, try to stand near a window as natural light will give the most accurate representation of your skin tone

Step 2: Start the 360° video – a unique selfie video technology. Once you’ve loaded up the video allow the advanced technology to analyze the skin tone and under tone on your face so you can find your foundation shade match. For best results Position your face within the frame and slowly spin in a circle while the tool captures your skin tone in every light angle.

Step 3: Once the technology has analyzed your skin tone you will be presented with three recommended foundation shades. The tool makes it easy to see your best foundation shade match and provides two alternative shade recommendations which can be especially helpful if you tend to be a lighter foundation shade in the winter and a darker shade in the summer.

Choosing the Right Formula of Foundation

Getting the right foundation shade match is one thing – but what about choosing the right foundation formula? Not all foundations are created equal and each give a different effect or level of coverage… Teint Idole Ultra 24 Hour Long Wear Foundation is the star of our foundation matching tool which isn’t surprising since it’s our best foundation*. With a flawless, natural matte finish the foundation provides 24 hours of humidity and transfer resistant full coverage which is suitable for all skin types (even sensitive skin)

Available in 50 different foundation shades with different undertones (warm, neutral, and cool) you’re sure to find a foundation match (and it’s super easy with the E-Shade Finder Tool) Even better – if you’re not 100% happy with the shade you purchased based off your recommendations, we offer free returns of your foundation purchase so if you find your shade is a little off you can always swap it out for a better match.

Find your best foundation shade.


Orientation message
For the best experience, please turn your device