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How to Find the Right Shade of Foundation

Two women with different skin tones learning how to find the right shade of foundation with Lancome’s shade match tool

Finding your perfect foundation shade match can be tricky when buying online. Foundation creates the canvas for your makeup look, and selecting the wrong shade of foundation can leave your skin looking dull and dreary or give you that dreaded foundation line around your chin. Whether you’re buying foundation online or want to head in store to purchase without using a tester, you can avoid choosing the wrong shade of Lancôme foundation with our foundation shade finder tool. Still asking yourself how to find the right shade of foundation? We’ve got you covered.

Lancôme’s Foundation Shade Finder: E-Shade Finder

E-Shade Finder is our online foundation shade finder tool which allows you to find your foundation shade virtually, so you can easily match your shade without having to leave your home or go to a store. Using our AI-powered selfie video technology, our E-Shade Finder analyzes your skin tone and undertone using a database of over 22,000 different skin tones to help you find your most accurate foundation shade match.

How to Find Your Foundation Shade with E-shade Finder

Step 1: First and foremost, position yourself in an evenly lit area, avoiding areas that are overexposed, or where there is a lot of artificial light or low light. If possible, try to stand near or facing a window as natural light will give the most accurate representation of your skin tone.

Step 2: Next, start your selfie video skin analysis. Once captured, allow the AI-powered technology to analyze your skin tone and undertone to help you find your perfect foundation shade match. For the best results, position your face within the frame and follow the instructions on screen while the tool captures your skin tone in every light angle.

Step 3: Once the technology has analyzed your skin tone, you’ll choose your preferred foundation coverage and finish, then you’ll be presented with three recommended foundation shades. The tool makes it easy to see your best foundation shade match and provides two alternative shade recommendations which can be especially helpful if you tend to be a lighter foundation shade in the winter and a darker shade in the summer.

How to Choose the Right Foundation Formula for You

Getting your shade match is one thing, but what about choosing the right foundation formula? Lancôme offers foundation formulas in natural matte and natural glow finishes with varying levels of buildable coverage. After your selfie skin analysis, you’ll choose your preferred formula finish and coverage for your desired look. Choose from:

Teint Idole Ultra 24 Hour Long Wear Foundation offers full buildable coverage, a natural matte finish, and is available in 55 shades. These shades are designed for a diverse range of skin tones — deep shades are enhanced by the pigment Ultra Marine Blue to create pure deep foundation shades without a gray cast. For olive skin tones, the pigment Chromium Oxide Green was used to create balanced shades that aren’t too yellow or orange and instead complement the natural skin tone. The formula also provides 24 hours of long-wear with humidity and transfer-resistant properties, while leaving a skin-like, natural matte finish.

Teint Idole Ultra Wear Care & Glow Serum Foundation offers medium buildable coverage and provides skin with a natural glow finish to create the look of naturally luminous skin. With 30 transfer-resistant shades, you can build your desired coverage from light to medium for a fresh glow. The skin-loving formula is infused with an 82% hydrating serum and SPF 27 made for all skin types, even the most sensitive skin. Powered by Hyaluronic Acid to hydrate and plump the skin, Mandelic Acid to smooth and refine the skin, while SPF protects the skin, resulting in a natural glowy look.

Find the Best Foundation for Your Skin with Our Helpful Guides

Find Your Skin Undertone Guide
Foundation for Dry Skin Guide
Foundation for Oily Skin Guide


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