Why does glowy makeup look so effortless, yet is so tricky to achieve? No gatekeeping here. The makeup experts at Lancôme are spilling all the secrets on glowy makeup and how to achieve the look at home.
Secret #1: Prep Skin with Radiance-Boosting Hydration
Hydrated skin is the precursor to glowy makeup. Apply your usual skincare routine and, if you don’t use one already, apply a hydrating serum before your moisturizer. This can give skin a boost of lasting radiance for that natural-looking glow.
Lancôme’s Advanced Génifique Serum is a radiance-boosting hydration serum that helps strengthen the skin’s protective moisture barrier for a lasting glow. The silky, lightweight formula includes Hyaluronic Acid — an ingredient known for its ability to enhance moisture retention and skin hydration, Vitamin C — an antioxidant known to help neutralize free radicals, brighten, and smooth the skin and Bifidus Prebiotic — an ingredient known to help create a favorable environment for good bacteria that is present on the skin’s surface.
Advanced Génifique Face Serum
Radiance Boosting
Secret #2: Choose a Hydrating Foundation
For a glowy makeup base, using a hydrating foundation, opposed to a matte foundation, is key. The makeup experts at Lancôme recommend Teint Idole Ultra Wear Care and Glow Foundation or Skin Idôle 3 Serum Supertint Skin Tint to achieve this effortlessly natural, glowy look.
Care & Glow Serum Foundation has an 82% serum base with hyaluronic acid, a powerful hydrator, and mandelic acid, known to help smooth skin. Plus, this hydrating foundation has the added benefit of broad-spectrum SPF 27 to help protect skin against damaging free radicals. The skincare-infused formula leaves skin with an impressive 24-hour glow and is available in 30 transfer-resistant shades for all skin types, including dry skin.
3 Serum Supertint covers like a tint yet feels like serum. This skincare-infused, tinted serum reinforces the skin’s moisture barrier with the nourishing benefits of 2% Niacinamide, 1% Hyaluronic Acid, and Vitamin E. The ultra-lightweight formula instantly blurs, evens, and hydrates skin. It’s crease-proof, non-comedogenic, and helps control and reduce shine once applied so skin stays hydrated without feeling greasy or looking shiny. It’s available in 20 flexible shades that deliver a 24-hour luminous finish.
MUA Tip: For a ‘skin-like’ glow, apply foundation using the warmth of your fingertips to help melt the formula seamlessly into the skin. For maximum coverage, use a foundation brush to apply.
Secret #3: Choose a Hydrating Concealer

The next secret to creating a glowy makeup base is hydrating concealer. Choose a concealer that leaves a natural glowy finish with hydrating benefits versus a matte finish. Concealer texture will also impact the overall finish of your look. Some concealers have a thick texture that can settle into lines, crease under the eyes, and leave skin too dry. Opt for a lightweight, creamy liquid formula that will blend into skin instead of sitting on top.
With an 81% serum base, Lancôme’s Teint Idole Ultra Wear Care & Glow Serum Concealer blends easily into skin to brighten and blur under eyes and conceal dark circles and imperfections. The lightweight, creamy liquid formula is buildable, meaning you can layer the product until you achieve your desired level of coverage. This serum concealer quenches the skin with hydrating and smoothing ingredients, Hyaluronic Acid, Ceramides, and Peptides to help support the skin’s moisture barrier and promote a long-lasting, natural soft glow look.
MUA Tip: If your concealer always ends up looking cakey and dry, try adjusting your application method. Start by reducing the amount of product applied—sometimes less is more. You can also try applying concealer with your fingers, makeup sponge, or a small fluffy brush versus a concealer brush for a more natural-looking finish.
Teint Idole Ultra Wear Care & Glow Serum Concealer
Medium Coverage & Natural Glow Finish
Secret #4: Enhance Your Glow with Highlighter or Illuminator
Before you set your foundation and concealer, apply highlighter, like Lancôme’s Teint Idole Ultra Wear C.E. Skin Transforming Highlighter, to the high points of the face for an even more eye-catching glow.
MUA Tip: For an all-over illuminator effect, take some of your favorite highlighter and mix it into your setting spray bottle, shake well, and apply liberally over the skin.
Where to Apply Highlighter for a Natural Glow
Use an intentional approach during highlighter application to avoid a shiny or overly metallic look to the skin. For a natural glow, the secret is to apply highlighter only to the highest points of the face: the tops of the cheekbones, the brow bone, the tip of the nose, and the cupid's bow. Make sure to focus highlighter only on these areas and blend out any harsh edges with a soft brush for a naturally glowing look.
MUA Tip: Apply highlighter to the inner corners of the eyes or all over the eyelids to add a pretty ethereal makeup feel to the look.
Teint Idole Ultra Wear C.E. Skin Transforming Highlighter
Vitamin-Infused Natural Glow
Secret #5: Set Makeup While Maintaining Your Glow
The secret to setting makeup while maintaining a glowy finish? Use a combination of setting powder and setting spray, which work differently to extend the wear of your makeup. For this glowy look, apply a light dusting of setting powder, like Lancôme’s Teint Idole Ultra Wear Skin Refining Setting Powder to set your liquid foundation and concealer, plus enhance makeup’s staying power. Then, as the final step in your routine, apply setting spray to hydrate and blend the layers of makeup into one layer so skin stays natural looking and fresh all day long. Lancôme’s Fix It Forget It Setting Spray is an ultra-hydrating, antioxidant-rich setting spray that helps keep makeup looking fresh for up to 24 hours.
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