
What makes your life truly beautiful? What makes you smile and radiate happiness the same way the scent of La vie est belle does?
Julia Roberts invites the whole Lancôme community of ambassadors to stand together for a united declaration of happiness: Penelope Cruz, Isabella Rossellini, Zendaya Coleman, Amanda Seyfried, Lily Collins, and 2 new muses: Aya Nakamura and HoYeon Jung.
Hoyeon Jung is a Korean actress and fashion icon, who debuted her role in the critically acclaimed Netflix series Squid Game.
Aya Nakamura is a talented singer and song-writer. Often referred to as the voice of the new generation, Aya was the most listened-to French artist worldwide last year.
In this new series, these iconic women share their authentic and spontaneous vision of life and what makes it beautiful to them.
A celebration of women supporting and inspiring each other to tell their unique stories and celebrate the powerful message and vision behind the iconic La Vie est Belle fragrance.
LA VIE EST BELLE EAU DE PARFUM
"La vie est belle," a French expression meaning "life is beautiful," is about choosing your own path to happiness and inspiring others.
A tribute to happiness and joy manifested in a long-lasting floral gourmand scent which blends precious notes of iris, vibrant earthy notes of patchouli and sensual warm vanilla.

LA VIE EST BELLE BY PENELOPE
“Life is beautiful … sometimes! Let’s be honest, life is tough for a lot of people.”
LA VIE EST BELLE BY ISABELLA ROSSELINI
“Life is surprising … I worked for Lancôme for many years, 23 years later I was called back! The dream changed. Now women dream to be themselves.”
LA VIE EST BELLE BY HOYEON
“Life is keeping up faith … [it’s] full of surprises … the least I think I can do is believe in myself.”
Life is what we make of it — so let’s make it beautiful. Together.




LA VIE EST BELLE WITH ZENDAYA
LA VIE EST BELLE WITH AMANDA
LA VIE EST BELLE AYANAKAMURA
LA VIE EST BELL WITH LILY COLLINS
Watch other videos
- LA VIE EST BELLE WITH ZENDAYA
- LA VIE EST BELLE WITH AMANDA
- LA VIE EST BELLE AYANAKAMURA
- LA VIE EST BELL WITH LILY COLLINS