CELEBRATE THE HAPPIEST
JOURNEY OF BEAUTY
CELEBRATE THE HAPPIEST JOURNEY OF BEAUTY
AN ITINERARY OF ICONS
The journey to happiness is an ongoing one, but in the last near-century, 5 now iconic products helped
put Lancôme on the map, changing the relationship between women and beauty for the better.
This animation was generated using artificial intelligence.
NEXT STOP: BEAUTY SCHOOL
A visionary in every measure, Armand Petitjean always said that “women know best how to speak about beauty to other women.”
So in 1942, Lancôme opened a private school to train women to represent the brand all over the world. That legacy lives on today through
the 130,000 Lancôme Beauty Advisors whose most important job is making women happy through the power of beauty.
This animation was generated using artificial intelligence.
LEARN FROM THEIR JOURNEYS
A Lancôme Ambassador, by definition, is someone who inspires. Each one of them has a distinct voice and a unique point of view,
but like us, they all believe that beauty is a function of happiness, not the other way around.
FOLLOW YOUR NOSE, FOLLOW THE ROSE
For Armand Petitjean, the rose was the queen of flowers. So, it was only fitting that it became the crown symbol of the Lancôme brand.
Bewitched by its delicate scent and beauty, he dedicated a garden to the cultivation of Centifolia roses at his family property,
the Villa Vallières. Today, the brand continues that legacy at Le Domaine de la Rose, a UNESCO heritage site in Grasse, the cradle
of French perfumery. Open to the public, this monument of culture and savoir-faire is home to countless sustainably cultivated roses.
At Lancôme, these precious flowers are more than ingredients; The rose is a perennial symbol and source of happiness.
