To the surprise of his parents, Alex Sanchez started painting realistic portraits at age five. He now uses the face as his canvas, and Lancôme makeup as his palette. He has painted faces in Paris, New York, Miami, Los Angeles and now his "Magnificent" Chicago, where he makes his home and has established himself as a National Makeup Artist for Lancôme. “Becoming a national makeup artist was a natural career transition for me. I have incorporated many painterly elements into my work in order to execute a more artistic and sophisticated level of makeup skill and technique, which has become my signature style.”

In addition to being one of the artists of choice for New York Fashion Week, working with designers Badgley Mischka and Tracy Reese, Alex has been artist to the stars in the W Magazine VIP Suite at the Academy Awards. Alex has worked with some of modeling's biggest names, including Liya Kebede, Alek Wek, Eva Herzigova and Karen Elson, as well as celebrities like Isabella Rossellini.

When he is not touching the faces of celebrities and clients, Alex touches the hearts of hundreds of women at uplifting events like Women Rock, which helps women with cancer look and feel their most beautiful. When it comes to sharing tips about makeup, Alex has a golden rule about the face: honor thy skin. “No woman should be without a good skincare regime. Makeup is embellishment, but great skin makes a woman gorgeous.”

Alex uses a Cuban expression when describing his beauty aesthetic: pulir el diamante, to polish the diamond. Alex's artistry and intuition help women discover their own unique beauty. His aesthetic can be described as a chic and polished with a sensual edge. “Women are multifaceted and at times contradictory, and I love how makeup can build confidence and energy in a woman, whether she is on the runway, at work, at home or on a hot date.”