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Prime It Boost It

All Day Eyeshadow Primer

(3.3) 3.3 (17 Reviews)

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$26.00

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What it is
A colorless, all-day, life-proof eyeshadow primer.

What it does
Lock in your eye makeup look with Prime It Boost It, and enhance eye makeup results! Suitable for all skin tones, this colorless formula not only intensifies the color of your eyeshadow, but also extends the wear for up to 14 hours.

In addition, this do-it-all eyeshadow primer is:
Crease-proof
Water-proof
Sweat-proof
Fade-proof
Smudge-proof
Transfer-resistant
Fragrance-free
Paraben-free
Ophthalmologist-tested for safety
Using a concealer brush (or your fingers), apply a small amount of eye shadow primer onto the entire lid, blending up and out. Apply eye color as desired.

Pro tip: when creating a smoky eye, add a bit of Prime It Boost It to the lower lash line area with a small precise brush before adding darker shadows. This will help lock in the shadow!
ISODODECANE, TALC, TRIMETHYLSILOXYSILICATE, CYCLOPENTASILOXANE, DISTEARDIMONIUM HECTORITE, TRIHYDROXYSTEARIN, POLYETHYLENE, HYDROXYSTEARIC/LINOLENIC/OLEIC POLYGLYCERIDES, TRIETHYLHEXANOIN, SORBITAN SESQUIOLEATE, DIMETHICONE, SYNTHETIC BEESWAX, PEG-40 STEARATE, PROPYLENE CARBONATE, PHENOXYETHANOL [+/- MAY CONTAIN CI77163 / BISMUTH OXYCHLORIDE, CI 77491, CI 77492, CI 77499 / IRON OXIDES, CI 77891 / TITANIUM DIOXIDE, MICA] (F.I.L. D220277/1)
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Prime It Boost It is rated 3.3 out of 5 by 17.
Rated 5 out of 5 by from Prime boost it eyeshadow primer I’ve tried many, many eyeshadow primers, and so far this is the best one ever. It delivers extended eye makeup, wears up to 14H, crease proof, water proof, sweat proof, fade proof, smudge proof and more. Thank you Lancôme!!
Date published: 2019-08-31
Rated 1 out of 5 by from Absolutely terrible!!! BRING BACK AQUATIQUE I bought this a product a week ago since you can't find Aquatique 01 or 02 anywhere and it's absolutely horrible. A complete waste of my money. My eyeshadow doesn't stay on at all and looks dull now. This product cannot even compare to your last eyeshadow primer. BRING BACK AQUATIQUE!!!!!!!!!
Date published: 2019-08-28
Rated 5 out of 5 by from It really works! Wow! Am very happy with this primer. The eyeshadow stayed on all day without irritating my eyes. Truly a great product.
Date published: 2019-08-24
Rated 1 out of 5 by from Please don’t discontinue Aquatique This products is unacceptable. My Lancome eyeliner won’t stay on AT ALL. I love Lancome and have never written a review but this primer is so bad that I just have to let everyone know.
Date published: 2019-08-04
Rated 1 out of 5 by from Bring back Aquatique Beige Ivorie! Doesn't even compare to Aqautique Beige Ivorie! Please bring back!!
Date published: 2019-07-23
Rated 1 out of 5 by from Makes Eyeshadow Patchy and Creases I made the mistake of using rewards to purchase this. This primer is not to Lancome standards. I use a lot of Lancome products and this is one of the worst. It goes on chalky, makes eyeshadow patchy, and creases after a few hours. There also isn't the "color booster" that is mentioned. I reached out to Lancome's customer service and wasn't offered any help. If you need a Lancome primer, stick with Aquatique.
Date published: 2019-07-17
Rated 1 out of 5 by from Falls short Bought this two weeks ago and have tried it several times. Love the Pot!! Have used it for many many years!! A supervisor product! This new product leaves much to be desired. Thin difficult to blend and see. Also difficult to blend eyeshadow. If you faze out the pot I will look elsewhere for a new shadow base and be very disappointed!
Date published: 2019-06-29
Rated 5 out of 5 by from Greatest product ever! This primer is amazing. Put it on your eyelid in the morning and your eye makeup stays ALL DAY!
Date published: 2019-05-31
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How does Prime It BoostIt compare to Aquatic? Which is better?

Asked by: Nan McK
Hello Nan McK! Our Prime It Boost It is a A colorless, all-day, life-proof eyeshadow primer and out Aquatique is a silky-smooth, waterproof formula holds pigment in place and delivers nude, barely-there color that evens out eyelids and leaves them with a natural, matte finish. it will be up to you if you want a colorless primer or one that has color. Both are amazing!
Answered by: LancomeAnswers
Date published: 2019-06-05

Will this product dry out your eyelids or does this product have some moisturizing properties? I find that a lot of primers dry out my eyelids. Also do you need to set the product with powder before applying shadow?

Asked by: Danie
No need to use a powder when using Prime It Boost It. Just apply Prime It Boost It and them your eye shadow. This product does not have any hydrating or moisturizing benefits.
Answered by: LancomeAnswers
Date published: 2019-05-28

Is this product oil free.

Asked by: GinaMarie1967
Hi there! Although Prime It Boost It is a silicone-based formula, it does not claim to be oil-free. However, it is crease-proof, fade-proof, waterproof, transfer-proof, paraben free, and fragrance free. This product extends the wear of your shadow and gives it a color boost! We hope you find this information to be helpful and get a chance to try out this product!
Answered by: LancomeAnswers
Date published: 2019-04-10
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