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Prime It Boost It

All Day Eyeshadow Primer

(3.4) 3.4 (23 Reviews)

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$26.00

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What it is
A colorless, all-day, life-proof eyeshadow primer.

What it does
Lock in your eye makeup look with Prime It Boost It, and enhance eye makeup results! Suitable for all skin tones, this colorless formula not only intensifies the color of your eyeshadow, but also extends the wear for up to 14 hours.

In addition, this do-it-all eyeshadow primer is:
Crease-proof
Water-proof
Sweat-proof
Fade-proof
Smudge-proof
Transfer-resistant
Fragrance-free
Paraben-free
Ophthalmologist-tested for safety
Using a concealer brush (or your fingers), apply a small amount of eye shadow primer onto the entire lid, blending up and out. Apply eye color as desired.

Pro tip: when creating a smoky eye, add a bit of Prime It Boost It to the lower lash line area with a small precise brush before adding darker shadows. This will help lock in the shadow!
ISODODECANE, TALC, TRIMETHYLSILOXYSILICATE, CYCLOPENTASILOXANE, DISTEARDIMONIUM HECTORITE, TRIHYDROXYSTEARIN, POLYETHYLENE, HYDROXYSTEARIC/LINOLENIC/OLEIC POLYGLYCERIDES, TRIETHYLHEXANOIN, SORBITAN SESQUIOLEATE, DIMETHICONE, SYNTHETIC BEESWAX, PEG-40 STEARATE, PROPYLENE CARBONATE, PHENOXYETHANOL [+/- MAY CONTAIN CI77163 / BISMUTH OXYCHLORIDE, CI 77491, CI 77492, CI 77499 / IRON OXIDES, CI 77891 / TITANIUM DIOXIDE, MICA] (F.I.L. D220277/1)
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Prime It Boost It is rated 3.4 out of 5 by 23.
Rated 5 out of 5 by from Prime it Boost it all day eye primer My story starts with frustration! I use be on another band'r primer and thought my life will end if they discontinue their product... they discountinued and I was outraged! It is amazing how easy we become addict to one brand and are ready to pay anything just to get that product! So, I came to Macy's. The lady knew all products of all brands out there. She just patiently asked me to try one another, then another till she got me this one! I just love the magic it creates the formula is soft and gentle, its not messing with eye shadow.
Date published: 2020-02-03
Rated 5 out of 5 by from Staying Power I never used eye shadow primer before but I had the small sample size tube in the holiday eye shadow palette and started to try it. I am amazed! I only put on a very small dab and smooth it on my eyelids and up to my eyebrow and my eye shadow is EXACTLY the same 12+ hours later as when I put it on early in the morning AND...it stays put when I go to the gym after work. I will always use this primer now. I love that it's a very faint nude color but it doesn't appear colored on your lids. It's smooth and has no fragrance.I know some people seem upset that the Aquatique is slowly going away but this seems to be a really good alternative. I do recommend it!
Date published: 2020-01-30
Rated 5 out of 5 by from Good service - good product Better than any eye cover from Lancôme for an older woman. Excellent service at counter!
Date published: 2020-01-24
Rated 1 out of 5 by from Horrible, horrible product. Bring back aquatique! I have been a Lancome customer for years and was devastated when I went to buy a refill on aquatique that it was being discontinued. PLEASE I BEG YOU BRING AQUATIQUE BACK! This primer is the worst I’ve ever purchased. It’s so dull, doesn’t stay on well, and I certainly can’t wear just this primer on days I don’t feel like doing makeup. It’s HORRIBLE! Aquatique is a MUCH BETTER product!
Date published: 2019-12-31
Rated 5 out of 5 by from Absolutely works for me! I don’t understand how some people have such bad things to say about this product. I love it! It is very smoothing and held my shadow all day. I didn’t need to redo my shadow for the evening. No creases either, and I have mature skin. Please keep making this!
Date published: 2019-11-23
Rated 2 out of 5 by from Disappointed I have been buying Lancôme products over 30 years. I love them! This particular product did not do what it should. All their creams, Primer, Absolue foundations, and shadows, etc. are excellent. They are all 5 Stars; except this.
Date published: 2019-10-19
Rated 5 out of 5 by from Prime boost it eyeshadow primer I’ve tried many, many eyeshadow primers, and so far this is the best one ever. It delivers extended eye makeup, wears up to 14H, crease proof, water proof, sweat proof, fade proof, smudge proof and more. Thank you Lancôme!!
Date published: 2019-08-31
Rated 1 out of 5 by from Absolutely terrible!!! BRING BACK AQUATIQUE I bought this a product a week ago since you can't find Aquatique 01 or 02 anywhere and it's absolutely horrible. A complete waste of my money. My eyeshadow doesn't stay on at all and looks dull now. This product cannot even compare to your last eyeshadow primer. BRING BACK AQUATIQUE!!!!!!!!!
Date published: 2019-08-28
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How does Prime It BoostIt compare to Aquatic? Which is better?

Asked by: Nan McK
Hello Nan McK! Our Prime It Boost It is a A colorless, all-day, life-proof eyeshadow primer and out Aquatique is a silky-smooth, waterproof formula holds pigment in place and delivers nude, barely-there color that evens out eyelids and leaves them with a natural, matte finish. it will be up to you if you want a colorless primer or one that has color. Both are amazing!
Answered by: LancomeAnswers
Date published: 2019-06-05

Will this product dry out your eyelids or does this product have some moisturizing properties? I find that a lot of primers dry out my eyelids. Also do you need to set the product with powder before applying shadow?

Asked by: Danie
No need to use a powder when using Prime It Boost It. Just apply Prime It Boost It and them your eye shadow. This product does not have any hydrating or moisturizing benefits.
Answered by: LancomeAnswers
Date published: 2019-05-28

Is this product oil free.

Asked by: GinaMarie1967
Hi there! Although Prime It Boost It is a silicone-based formula, it does not claim to be oil-free. However, it is crease-proof, fade-proof, waterproof, transfer-proof, paraben free, and fragrance free. This product extends the wear of your shadow and gives it a color boost! We hope you find this information to be helpful and get a chance to try out this product!
Answered by: LancomeAnswers
Date published: 2019-04-10
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