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Prime It Boost It

All Day Eyeshadow Primer

(4.1) 4.1 (10 Reviews)



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What it is
A colorless, all-day, life-proof eyeshadow primer.

What it does
Lock in your eye makeup look with Prime It Boost It, and enhance eye makeup results! Suitable for all skin tones, this colorless formula not only intensifies the color of your eyeshadow, but also extends the wear for up to 14 hours.

In addition, this do-it-all eyeshadow primer is:
Ophthalmologist-tested for safety
Using a concealer brush (or your fingers), apply a small amount of eye shadow primer onto the entire lid, blending up and out. Apply eye color as desired.

Pro tip: when creating a smoky eye, add a bit of Prime It Boost It to the lower lash line area with a small precise brush before adding darker shadows. This will help lock in the shadow!
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Other People Also Purchased

Prime It Boost It is rated 4.1 out of 5 by 10.
Rated 5 out of 5 by from Greatest product ever! This primer is amazing. Put it on your eyelid in the morning and your eye makeup stays ALL DAY!
Date published: 2019-05-31
Rated 1 out of 5 by from Don't like it at all! Bring back the Aquatique! I am a long time Lancome customer. I much prefer the aquatique to this new product. I can barely tell it is on.
Date published: 2019-05-27
Rated 2 out of 5 by from Don’t like it I bought this because I couldn’t find Aquatique. I really don’t like it; I prefer Aquatique that I have been using for years
Date published: 2019-05-25
Rated 5 out of 5 by from Best Eye shadow Primer Nice matte finish. This primer is thick and keeps my eyelid wrinkles in check. This is my new go to primer now.
Date published: 2019-05-24
Rated 3 out of 5 by from Not that great I used the Lancome eyeshadow primer for years and they changed the packaging and I believe the product. I just don't like it as well as the other.
Date published: 2019-05-14
Rated 5 out of 5 by from WORKS GREAT! Recently purchased this and it really works! Made applying my eyeshadow quicker and easier to blend.
Date published: 2019-05-10
Rated 5 out of 5 by from Gives Soft, Refined Blending of Shadows Gets rid of crepe texture, and lines, it is smoothing, and long lasting. I got this two days ago at Macy's. (I got great results with my Audacity in Paris palette, which formerly had not looked so good on my aged skin.) A misty rain is okay with this primer. However, if crying, all bets are off. My allergies were bad today. The primer will not withstand the salty tears. My outer corner, left eye, lost shadow and primer, got crusty, Oops! It covered my upper, dark inner eye. It is light, looks natural without shadow. Comfortable, this is a new generation of lid primer! Blend eyeshadow more quickly, get out the door faster!!
Date published: 2019-05-09
Rated 5 out of 5 by from Makes Shadow More Blendable, Softer! I have worn two other primers for three years. One was waterproof, and made color bolder. However, we need a softer look, at work. This new eye base will do that! I have crepey lids. Prior to today, I struggled with my Audacity in Paris eyeshadow palette. If I put much on, my dry thin skin looked crepey, and dusty. WOW! THIS LANCOME PRIMER GAVE ME SOFT TEXTURE, REFINED, PRETTY EFFECTS!! I will use my Audacity in Paris palette now! I am glad that it works for 14 hours, the ad states. No color fading results! Good job, Lancome!
Date published: 2019-05-08
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How does Prime It BoostIt compare to Aquatic? Which is better?

Asked by: Nan McK
Hello Nan McK! Our Prime It Boost It is a A colorless, all-day, life-proof eyeshadow primer and out Aquatique is a silky-smooth, waterproof formula holds pigment in place and delivers nude, barely-there color that evens out eyelids and leaves them with a natural, matte finish. it will be up to you if you want a colorless primer or one that has color. Both are amazing!
Answered by: LancomeAnswers
Date published: 2019-06-05

Will this product dry out your eyelids or does this product have some moisturizing properties? I find that a lot of primers dry out my eyelids. Also do you need to set the product with powder before applying shadow?

Asked by: Danie
No need to use a powder when using Prime It Boost It. Just apply Prime It Boost It and them your eye shadow. This product does not have any hydrating or moisturizing benefits.
Answered by: LancomeAnswers
Date published: 2019-05-28

Is this product oil free.

Asked by: GinaMarie1967
Hi there! Although Prime It Boost It is a silicone-based formula, it does not claim to be oil-free. However, it is crease-proof, fade-proof, waterproof, transfer-proof, paraben free, and fragrance free. This product extends the wear of your shadow and gives it a color boost! We hope you find this information to be helpful and get a chance to try out this product!
Answered by: LancomeAnswers
Date published: 2019-04-10
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