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What it Means to Be An Ageless Serum

And why our cult ageless serum, Advanced Génifique is our #1 pick for all women.

When it comes to anti-aging face serums, one of the most common questions we hear has to do with age. Whether it’s, "am I too young to start using one?" or "is it too late to benefit from using a face serum?" our answer is always a resounding no, especially when it comes to the hydrating face serum Advanced Génifique by Lancôme. That’s because our cult little black bottle is an ageless serum for face: In other words, it’s a product that’s been formulated for women of all generations. This moisturizing anti-wrinkle serum is effective on all skin tones and types, celebrating the beauty and diversity of all women. Let's look closer at some other face serum FAQs.

When should I begin using an anti-aging serum?

Every woman's skin is different, which is why there is no fixed rule about when to start using a face serum. There are two main factors that age our skin: genetics and environment. While some women might not begin to use an anti-wrinkle serum until their late 30s or even 40s, some find it an essential part of their face care routine at 20.

Is it ever too late to start using an anti-wrinkle serum?

Adding an ageless serum into your daily face care routine will improve the overall appearance of your skin by addressing skin problems like dullness, hyperpigmentation, dehydration, wrinkles, and loss of firmness. All anti-aging face serums should be applied on a perfectly clean skin. It is never too late—or early—to start using Advanced Génifique.

Does the face serum Advanced Génifique work on all skin tones?

Yes! In order to ensure that the anti-aging serum Advanced Génifique delivers youthful radiance results for every woman, scientists at Lancôme's research laboratory have carried out a study with women of several ethnicities. These women were asked to apply the ageless serum Advanced Génifique twice a day for 8 weeks, and then give feedback on the improvements on the way their skin felt and looked. The results are compelling: Over 90% of women involved in one study said their skin was more radiant after using Advanced Génifique, with 87% saying their skin also appeared smoother. When it came to improved suppleness, 91% agreed that their skin felt more supple, with 82% noticing marked improvement in elasticity and bounce. Lastly, 88% said that their skin felt silky.*

*Self-Assessment on 136 women

Face Serum 101: Do's and Don'ts

Every woman, regardless of age or skin tone, can get the most out of her ageless face serum with these easy Dos and Don'ts.

Don't: Apply too much face serum

Anti-aging serums deliver results with a little amount of product. Use the self-loading dropper to apply the precise dose of hydrating serum Advanced Génifique in the palm of your hand. Lightly blend it between your hands, and then apply it onto a clean face and neck with sweeping movements from the center of the face outwards.

Do: Use your anti-wrinkle serum daily for better results

Think of using your skin serum in the same way as you would do an exercise routine. You can’t expect to see real results without discipline. Even if you have a busy lifestyle, take a moment to treat yourself to a gentle face massage when applying your ageless serum, using your fingertips in circular motions. Not only will this promote optimal absorption, but it also gives you a moment to yourself to relax and shut off your mind.

Don't: Stop using your moisturizer

Lancôme anti-aging serums are lightweight and fast absorbing. They feel cool and refreshing as you apply them, and leave your skin feeling soft and smooth—but they should still always be paired with a moisturizer. Moisturizers give skin hydration and comfort. Plus, some offer protection from the damaging effects of the environment. Together, an ageless serum followed by a moisturizer is the ideal skincare duo.

Do: Consult the professionals

Check with a Lancôme Beauty Advisor whether your current skincare routine meets your specific concerns. Every woman has unique skin needs and your Beauty Advisor at your local Lancôme counter will be able to recommend you the best anti-aging serum to meet those needs.


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