Main content

  • Brightening Serums: How to Use a Brightening Serum for Visibly Brighter Skin

Brightening Serums: How to Use a Brightening Serum for Visibly Brighter Skin

Article Published: 06 April 2023

Learn how to use a brightening serum in your skincare routine and discover ingredients that can help visibly brighten dull skin. Learn all about face serums.

Woman with a medium skin tone applying brightening treatment serum to skin

A skincare routine is an important thing to stick to for healthier and radiant looking skin – and one of the best products you can include is a face serum. Usually lightweight and easily absorbed — face serums are highly concentrated formulations which absorb quickly and can help to address specific skincare concerns and complaints. As such a face serum is an especially great product to include in your skincare routine if you are looking to target specific skin concerns like dark spots or dull skin associated with aging. . A brightening serum may help to visibly brighten uneven skin tone, dark spots or pigmentation depending on its formulation and testing.

Ingredients with Brightening Benefits

Some skincare ingredients have been shown to help visibly brighten the skin and as such you can find them in a variety of brightening serums. When looking for a brightening serum a key point is to look for one that contains antioxidants as studies show that antioxidants can hydrate and brighten your skin.

Vitamin C: A well-known antioxidant — Vitamin C, has been shown in studies to help brighten skin.

Ferulic Acid: With antioxidant properties Ferulic Acid has been shown to have some brightening benefits.

Niacinamide: Niacinamide has many benefits including visibly brightening the skin’s appearance.

Salicylic Acid and Glycolic Acid: AHA and BHA ingredients (Alpha Hydroxy Acids and Beta Hydroxy Acids) can help to visibly brighten the skin and help with pigmentation.

PHA and Gluconolactone: Gluconolactone has been shown to leave skin looking brighter and more luminous.

Retinol: Skincare containing retinol can help to brighten skin.

Azelaic acid: Azelaic Acid can help visibly brighten and lighten skin over time.

Face Serums and Brightening Serums

When it comes to visibly brightening the skin for a healthy glow – look for a brightening serum or a face serum that has brightening benefits.

Clarifique Pro-Solution Serum is a brightening serum that visibly reduces dark spots and post-acne marks. A concentrated brightening treatment, the serum delivers powerful results over time without being harsh on skin.

Some concentrated brightening serums formulated with AHA or BHA ingredients may cause sensations like burning or tingling when applied – especially if you have sensitive skin, but our brightening serum if formulated with 10% PHA – PHA has a larger molecular structure compared to AHA or BHA, allowing it to gently exfoliate the surface of the skin to minimize irritation. When PHA is combined with an ingredient like niacinamide, it delivers visible brightening results without the unwanted harshness.

Not just for one skin-tone, every shade can experience brightening serum benefits. From light to melanin-rich skin tones, 9 out of 10 women saw a visible transformation in their skin after using one bottle of Clarifique Pro-Solution*.

*Based on self-assessment results in a 10-week consumer study with 64 women

When to Use a Brightening Serum

When you use a brightening serum may depend on the ingredients included in the serum and the individual product itself so it is best to refer to the instructions on your serums packaging.

Typically, face serums should be applied after cleansing the skin, but before moisturizing skin. Face serums are different than a moisturizer and they have a lighter consistency which absorbs quickly so they’re ideal to use straight after cleansing. Learn more about what a face serum is and when to use it in your routine.

Some brightening serums which contain ingredients like Salicylic Acid , Glycolic Acid, or Retinols should be saved for nighttime use – and it’s important to pay extra attention to your daily sunscreen routine as these ingredients can sometimes make skin more sensitive to the sun or their effects may be deactivated by sun exposure.

Shop face serums.


Orientation message
For the best experience, please turn your device