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  • Get a Virtual Makeover to Find Your Ideal Makeup Shades

Get a Virtual Makeover to Find Your Ideal Makeup Shades

Try on virtual makeup with Lancôme to find the best shade for you. Discover your perfect lipstick, foundation, mascara and more, with our virtual makeover.

So you want to find a new signature lip color or take a long-wear foundation for a test-drive. That used to come with some risk online — perhaps the shade didn’t look quite right for your skin tone, or the texture wasn’t what you expected. Now, with virtual makeup try-on, you can shop for makeup with confidence. Our virtual makeover uses augmented reality to help you “try on” everything from mascara to lip gloss without leaving your home. That way, you can discover the best shade for your skin tone and best makeup look for your personal preferences before you buy. Here’s how to try it for yourself.

How Does the Lancôme Virtual Makeover Work?

Our ModiFace app uses augmented reality, which is a fast-growing technology that superimposes colors, shapes, and other characteristics in real time. In the case of makeup, Modiface allows for a virtual makeup try-on by superimposing a certain shade, finish, or overall effect onto your own image, so you can get a better sense of what it’ll actually look like once you’re actually wearing it.

As you’re browsing the website, you may see a Virtual Makeup Try-On badge in the corner of the product photo. Consider that your invitation for a virtual makeover. Once you’ve picked a product to try, you can choose between uploading a photo from your computer and doing a live makeover.

With an existing photo, different shades and finishes will instantly appear on the image as you try on makeup. For the live virtual makeup try-on, simply share access to your computer’s camera. You’ll see how the colors look in real time as you move and pose, making it easy to see exactly how it’ll look once it’s yours.

How to Do a Virtual Makeover

Step 1: Find your light

To get the best idea of the shade you want to try, make sure you’re somewhere that gets either ample natural light or offers a bright light on your face with few shadows. This way, you can tell if a foundation shade works for you without poor lighting throwing off your judgment.

Step 2: Pull your hair into a ponytail

The virtual makeup technology can’t get an accurate read of your face if long bangs or flyaways are in the way. Keep your face front and center (and unobstructed) by pulling your hair back into a ponytail or bun — or, if your hair is short, slipping on a headband.

Step 3: Remove your makeup

Since you’ll be trying on makeup virtually, forgo the lipstick and eyeliner so you can keep the focus on what you’re trying on.

Step 4: Try on makeup with a virtual makeover

As you’re testing your virtual makeup, you can opt to do a before-and-after view to see the difference a product makes. Another feature: Snap photos as you’re trying out various shades so you can compare them side-by-side.

Try These Makeup Favorites

L'Absolu Rouge Hydrating Lipstick: Virtual lipstick try-on is available for the cream, matte, and sheer finishes of this vibrant lipstick, which will help you narrow down your pick.

L’Absolu Lacquer Gloss: With the shine of a gloss, the staying power of a stain, and the rich pigment of a lipstick, this lip gloss offers sheer to full coverage, depending on how much you apply.

Grandiose Mascara: See the full effect of this volumizing mascara for yourself with a virtual makeover. It’s the best way to try out the fanned-out lashes it creates.

Teinte Idole Ultra 24H Long Wear Foundation: With 50 shades to choose from, this oil-free foundation all but guarantees a color match. A virtual makeup try on makes it easy to find the right shade for your skin tone.


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