Do you see that light on the horizon? Soon you’ll feel the warmth of its glow. It’s not just the arrival of summer. It's Lancôme's IDOLE AURA, a new luminous floral perfume that brings an unstoppable energy, giving us the power to conquer and dazzle with our collective success. It is the radiant trail of a woman who reveals something bigger than herself alone…
Finding the right perfume can either be an instantly successful task or it can be a little more complicated. One thing that can help – knowing the story behind a fragrance. As fragrance helps to evoke memories and wearing a gorgeous scent can be a huge part of your daily life knowing the story and visual behind your favorite fragrance can help to set a tone and story for your life.
Our newest perfume – Idôle Aura is a scent with a story of empowerment. Of success and the collective power of women. IDÔLE AURA unites us all under one light with an invitation to rise together. It is a scent of success, for every woman and all women. In its aura is a community where we’re uplifted to be our own idôle and inspire others. This togetherness makes us unstoppable, as the floral scent of IDÔLE AURA reminds us of our individual strengths and the power in uniting them in support for one another.
This new sun-kissed version of IDÔLE EAU DE PARFUM is a sweet and salty addition to this favorite floral fragrance. A trio of roses form its top notes: notes of Damascena Rose from Isparta, Centifoglia Rose from Grasse, and Lancôme’s Rose Absolue. Naturally grown and drenched by the warm sun rays, these essences bring IDÔLE AURA a bursting solar energy. A white floral bouquet with jasmine enlightens the heart of IDÔLE AURA, and at the bottom notes of powdery, milky vanilla extract with salty crystals melts into a soft layer of musks, prolonging the feeling of warmth under an endless ray of sunshine.
Beyond its incredible story and olfactory experience this sun-kissed perfume that eludes the warmth of summer also has uplifting origins of this new scent. This new eco-responsible and eco-friendly perfume leads the way by opting for sustainably sourced ingredients, like Isparta Rose petal and Madagascar Bourbon Vanilla, that ensure decent working conditions and fair prices for farmers, all while preserving the ecosystem. In a remarkable and strong commitment to the future, IDÔLE and Lancôme stand for female empowerment. Together we bloom and we engage with all the women of Isparta, who passionately care for the Isparta rose as a symbol of their togetherness. This IDÔLE Together We Bloom initiative contributes to a zero-waste harvest and supports the local economy by valuing their unique savoir-faire. The result is rendered possible by the dedication of three female perfumers coming together from three different continents to create the IDÔLE AURA fragrance.