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Today, Lancôme has appointed some of the greatest contemporary perfumers to pay homage to Lancôme’s founder, Armand Petitjean. The result is Maison Lancôme, a new collection of fragrances that so exquisitely touch upon and carry on Petitjean’s dream, and the essence of the House itself.
This new High Perfumery experience takes a creative stance: the very French art of blending. Each fragrance is crafted in the same manner that one composes a wine of the most superior grade (Grand cru), with a combination of varieties, origins, and extractions that are all specially selected according to precise criteria.
It’s all about balance. I had to find the right harmony between pleasure and refinement, addiction and elegance. Shyamala Maisondieu brilliantly created a dichotomy of Tuberoses with two complementary extractions in this fragrance. Tuberose Absolute, harvested at nightfall when the scent of the flower is strongest, proves to be rich, smooth and intense, while Tuberose Distillate diffuses the delicate, fresh and evanescent whiff of a bud. The Roasted Chestnut signature, a grilled chestnut accord cosily enwrapped in Venezuelan Tonka Bean, makes it deliciously addictive without being sugary. Almost smoked and then roasted, it is infinitely warming. [Gourmand White Flower Floral]
With a precious bottle made of glass and gold, the noble materials reveal the story of the Art of Assemblage. Lancôme revisits its tradition of uniting art and craftsmanship by entrusting French artists Alex & Marine to tell the story of the Grand Cru Fragrances with each unique bottle design. Drawing inspiration from the fragrance florals, including the way that they were picked and crafted into an essence, each fragrance blend is interpreted with an illustration that has been reproduced on a golden plate on the back of the bottle, like the fingerprint of each raw material. The plate acts as the transparent window of the glass bottle, emotionally and gracefully expressing the reinvention of the Flower.