When Lancôme needed a skilful director to capture the essence of Hypnôse Homme on film, they knew Wong Kar-wai was up to the challenge.

Already a celebrated director in his native China, he just wrapped up his first Hollywood movie, My Blueberry Nights, featuring a star-studded cast, including Jude Law and Natalie Portman.

A self-described 'spectator who moves behind the camera', Kar-wai hides almost as much as he reveals in Lancôme's ad with his mesmerizing use of imagery. In a dreamlike world where a man and woman glimpse, search for, and ultimately find each other, he expresses the beauty of seduction in feisty game of glances.

There's nothing more captivating than a man's quiet self-assurance. No artifices simply natural warmth, a power that seems to come from deep within.

With his penetrating gaze and passion for his craft, it's no wonder that Lancôme chose British actor Clive Owen to bring the spirit of Hypnôse Homme to life. Director Wong Kar-wai immediately intuited Clive's sheer magnetism, deftly weaving it into a storyline of the mysterious interplay between desire and seduction.

There's something unearthly about Daria Werbowy her delicate features, her stealthy feline gaze. The Polish-born beauty channels the power behind her ethereal looks into an electrifying performance with Clive Owen, the spokesman for Hypnôse Homme.

'I think seduction is a talent that women have within them naturally', explains Daria. 'The more mysterious you are, the more seductive you seem.' In the smoke-and-mirrors world created by director Wong Kar-wai, Daria and Clive translate the soul of Hypnôse Homme into an almost palpable reality.

PATCHOULI
Sensual warmth

AMBRE
Sensual warmth

MUSK
Sensual warmth

LAVENDER
Signature

MINT
Freshness

CARDAMON
Freshness

BERGAMOTE
Freshness

Imagine a contemporary interplay of antitheses, a juxtaposition of masculine freshness and sensual warmth. A paradoxical fragrance, Hypnôse Homme reinterprets classic lavender by emphasising every one of its traits, and showcasing it with a fresh opening note and warm amber base.

The result is an unmistakably masculine fragrance fusing freshness and sensuality irresistible alchemy.

Much more than a bottle a true object of desire. Material in motion, the architectural design houses opulent amber nectar, arousing our curiosity and inviting us to touch.

Modern and elegant, the bottle's heavy glass is tempered by the flow of an upward spiral and sealed with a luxurious ebony stopper, the epitome of masculine energy.

Its entrancing form embodies the seduction waiting to be unleashed by the man confident enough to claim his own innate power.

The Hypnôse Homme experience goes far beyond mere fragrance offering a new dimension of pleasure to everyday life with the entire line of Hypnôse Homme products.

It's easy to create a lasting impression by layering the After Shave Lotion Splash and Balm. Or use the Hair and Body Wash with the Stick Deodorant for all-day freshness. Who knew that taking care of hair and skin could be so simple, yet so luxurious?

• Eau de Toilette Spray
• After Shave Balm
• Alcohol-Free Deodorant Stick

SCREENSAVER

• Pour MAC
• Pour PC

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