Tradition blooms with @Floretflower

Lancôme brings you the most inspiring Instagram accounts on our radar right now, to dip into on your commute or at coffee time.

Floral design artistry meets horticultural artisanry thanks to Erin Benzakein’s Instagram rendezvous of poetic, somewhat old-fashioned, rare and all-too-often forgotten flower arrangements -- all delivered with knowledge and plenty of floristry pedigree.