1951’s Clé de Coquette

L’Absolu Rouge’s fabulous forebearer

“A lipstick case should be a gem worthy of the person using it.” According to Armand Petitjean, everything produced by Lancôme should sit on the crossroads of innovation and aesthetic disruption. It was a philosophy shared by genius duo Georges Delhomme and Marcel Reboul who designed the avant-garde lipstick, Clé de Coquette in 1951 featuring a super-chic yet technical tooled brass design and sliding system made to work with one addictively simple click. And obviously nothing has changed, because 60 years later Clé de Coquette is now lending its characteristic shape to the new L’Absolu Rouge range.