Lancôme goes retro with Les Jumelés

As Lancôme celebrates its 80th anniversary and Printemps department store its 150th, the Parisian beauty house has taken the opportunity to give some of its classics an update with a new take on a duo of red icons. Retro genius rules!

In 1958, Armand Petitjean, Lancôme’s beauty visionary and a man forever on the hunt for the perfect women’s accessory created Les Jumelés. The result was an incredible designer case with two Absolu Rouge lip colors set inside. Fast forward 60 years and this timeless beauty companion and important part of Lancôme’s beauty heritage has been given a modern update with the release of a faithful replica of the original – down to every last detail. Think: two especially formulated colors that are also designed to offer up a flawless gradient toned lip look, a modern Korean trend that spells the perfect way to breathe new life into a stunning classic.

Lancôme’s Les Jumelés Printemps’ 150th anniversary edition.