The secret behind Grandiôse’s style

Offering up quick-drying lushness in an ultra-precise volumizing and lengthening mascara formula, there’s no wonder that Lancôme’s Grandiôse has become the anchor to every savvy Parisian’s subtle look. We explore secrets behind this special house staple.

Ever since it was first launched in 2014, Lancôme’s Grandiôse mascara has successfully combined lash lengthening and volume without overloading eyelashes with heavy product, promising beautiful eye-widening curls and bold, symmetrical style. In fact, it has done so with such success that Lancôme has literally reinvented the shape of meticulous mascara application. The secret to Grandiôse’s strength? It all comes thanks to the avant-garde use of wand design that works to redefine lash definition. While PC/PA polymers lengthen lash fibers and smoothing rose cells work to protect and hydrate, Lancôme’s patented Swan Neck wand gives lash lovers never-before-seen precision.

Created to mimic the graceful swoop of a swan’s elegant neck, this gem puts the latest research in ergonomics in the modern makeup bag so that coating, curling and volumizing every single last lash -- even the most hard to reach -- is a beautiful breeze. Think curvaceous technology that takes women’s beautifully curved face shape into account, add to that a rich ultra-black, flake-free formula and the result becomes a highly fluid mascara that can be applied several times over to boost lashes’ natural volume -- all without budging.