Kate Winslet embodies the most exuberant and romantic qualities of the Lancôme brand. Unwaveringly genuine and beautifully elegant, she was the most natural choice to represent the emotion and passion at the heart of Trésor, a fragrance beloved around the world since it was introduced in 1990.

“More than an outstanding actress, Kate Winslet has the amazing ability to be celebrated as both an exceptional and an everyday woman,” explained Lancôme International President Odile Roujol. “A passionate person, who lives and feels life to the fullest, she is the epitome of Trésor, our mythical fragrance.”

An awe-inspiring actress with a wealth of talent, Kate Winslet made her first appearance on the silver screen in 1994 with a role in Heavenly Creatures. Before long, a succession of world-renowned directors, from Peter Jackson to Ang Lee, Kenneth Branagh to James Cameron, were offering her a series of tailor-made roles. Kate Winslet’s strength of personality is clear in her choice of films: Eternal Sunshine of the Spotless Mind, Finding Neverland, Little Children and other moving and exceptional movies. These powerful and diverse roles have already earned her five Oscar nominations.

On screen and off, Kate Winslet is a free spirit and a modern woman. Married to film director Sam Mendes and mother to two young children, she manages to effortlessly reconcile her professional career with a full and happy family life. Taking on her newest role as the ambassador of Trésor, she was prompted by the values she shares with the brand.

“I didn’t feel that I was just being asked to be the face of something,” she says. “It was me as a person – and my message to women about being real in who you are and comfortable in your skin.”

The new Trésor print campaign and television commercial starring Kate Winslet were shot in the heart of Paris on the Pont des Arts by renowned fashion photographer Peter Lindbergh and can be seen starting September 2007.